TikTok is introducing a updated setting that allows them to lessen the quantity of AI-created content appearing in their feeds. This initiative comes as the company disclosed that it now features more than 1 billion AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a global rollout. This advancement coincides with a increase in content created by AI, driven by new content generation software.
The Broader AI Trend
Studies have shown that almost 10% of the quickest rising content creators on a competing service only show content made by AI. A considerable share of this content is classified as “AI slop”, a term for poor-quality, bulk-generated content that is typically illogical or dreamlike.
Our research shows that numerous viewers like content made with AI tools, from computer-generated images to science explainers, and we aim to offer the community the power to adjust the amount of that, according to their own likes,” commented a company executive.
Volume and Proportions
The platform shared that there are now over a billion videos on its app identified as made with AI. Collectively, over 100 mn videos are submitted to the platform daily, making AI-generated material a limited portion of its total content library.
How to Adjust Settings
Members will be able to limit or boost the volume of AI-generated videos they view by accessing the topic control setting in the platform and choosing “AI-generated content”. Additional categories that can already be adjusted under the filter include news, clothing, beauty, and dance.
AI Disclosure Rules
The platform’s guidelines mandate users to identify convincing AI-generated content, and it forbids dangerous fake videos of public figures or crisis events. Any believable AI video that is not labeled can be removed under its terms of service.
Furthermore, the service will from now on add an AI-generated tag to content produced via its proprietary AI systems, or identified by an cross-platform project for spotting artificial media. This measure is intended to help prevent users from trying to bypass the tagging system.
Educational Initiatives
The platform is furthermore establishing a $2 million awareness program for experts and institutions to produce informative material about using AI responsibly. This project will benefit educational bodies focused on teaching programming and robotics.
Platform Protection
TikTok has defended its moderation strategy, during discussion over intentions to lay off numerous review team members in Britain. The company is planning to eliminate 439 jobs in its content moderation team in the UK capital, with trade unions and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would remain essential, but AI can protect employees by eliminating the most graphic content before it gets reviewed by people. TikTok reported a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to reliance on its automated systems.
“We think that it’s essential to combine people and machines to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is making a difference operate efficiently.”
